Our campaign

MAKEUP FREE ME IS ABOUT KEEPING IT REAL, TAKING THE PRESSURE OFF AND HELPING WOMEN AND GIRLS TO BE COMFORTABLE IN THEIR OWN SKIN, WITH OR WITHOUT MAKEUP

THE 2014 MAKEUP FREE ME CAMPAIGN

By going makeup free on Friday 29 August 2014, we’re acknowledging the unrealistic body image expectations we put on ourselves, each other and that we absorb from the media and social media on a daily basis. 77% of women believe too much emphasis is placed on the way we look, and we agree. 

 We’re asking women and girls to get their family and friends to sponsor them to go makeup free so that we can raise funds for the Butterfly Foundation. 100% of the funds raised are going to body image education programs and eating disorder support services.





OUR MOVEMENT

The Makeup Free Me movement brings women and girls together to pause and collectively reflect beyond how they look, to consider how they feel on the inside as well.  The movement is a champion for self-confidence, vitality and empowerment as key contributors to an overall positive self-image. 

Makeup Free Me is about keeping it real, taking the pressure off and helping women and girls be comfortable in their own skin, inside and out, with or without makeup.