Makeup Free Me is a cause-related charity movement set-up to shine a light on negative self-image, which 90% of Australian women believe is an issue in today’s society.
The issue is broad and complex. A person’s self-image is influenced by a range of physical and mental factors including body image, mental health issues such as depression and anxiety and major societal issues such as bullying and domestic violence.
In 2014 Makeup Free Me is focusing on negative body image, which can lead to eating disorders. Approximately 9% (2 million) of Australians experience an eating disorder that will require clinical intervention at some point in their lives. We recognise the importance of addressing body image issues in helping women and girls to ultimately develop a positive self-image.